The InterWebs are full of Top 10 this and thats, Celebrity Click Bait and countless manner of material that croon for all the eyes on screens. Last month there were 2 clear winners that were successful in separating funds from our wallet. The two could not be much more different in product — so how can we have any quantitatively or statistically relevant study. Well it couldn’t be simpler — we’re just going to have some fun with this.
There will be ground rules though — Agile will spend the same amount of time utilizing each product. This doesn’t mean that we’ll eat all the Girl Scout Cookies while making sales calls — but that should fall under fair game, and to the pleasure of our team. Instead we set aside 10 hours per week to each tactic — and we’ll review the results.
Both approaches will also be linked (as it were) to another campaign that we have been waiting to explore. Both LinkedIn Premium and Girl Scout Cookies are simply a foot in the door at best, so we have our Trojan Horse campaign ready. There should be enough data on this A|B test to show a clear winner.
Agile has chosen the LinkedIn Premium’s Sales Navigator Professional version which gives a lead-builder tool, lead recommendations and real-time insights on existing accounts and leads, as well as 20 InMail messages for $80 per month. It can be purchased for $64.99 per month as a one-time annual payment. Sales Navigator Professional also comes in a multi-seat version, Sales Navigator Team, which includes Out-of-Network profile unlocks, PointDrive presentations and more for $99.99 per month.
Though most of them sell for $4 per box — the upstart S’mores think themselves Premium as well and sell for $5 — but we believe the box is 25% larger thus the increase.
Some of the benefits of Girl Scout Cookies is having coworkers sidle up to yor desk — sometimes even strangers will make multiple passes by you desk working up the courage to ask for a Thin Mint (or 5). Girl Scout Cookies do cause intra-brand loyalties that borders on cult-like followings (Somoas vs Caramel Delights).
The real killer part of Girl Scout cookies though is that if you have the willpower — you can stick them in the freezer an get the benefits for months and stretch the $4 box well into August.
In Early June we’ll post our results and stories that go along with each avenue of contact.