Thinking Fast and Slow - Workstations

Finally the new workstations have come in. These babies promise to increase the firms output exponentially, and they better for $4,500 per station. IT said that new computers were needed, evidenced by staff taking breaks during renders. The new machines took a month to get here due to spec’ing, budget negotiations and inventory limits, staff are past caring on IT promises.

But the workstations are finally here – aaaaaaaaaand then nothing. The Revit files actually appear to be running slower – even the laptops feels faster. So IT goes to work turning off layers and optimizing hardware performance, but it doesn’t feel any difference.

This is a black eye not only for the IT firm – but the Studio Managers reputation.

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So what's going on?

Price tag does NOT correlate to performance.

 A workstation is not merely a box that does stuff, and Architecture software targets the system hardware differently. Examples below for software targets hardware

  • Revit – CPU speed and Ram
  • Adobe – Ram and Hard Drive speed
  • Rhino – Video card and Ram

The 2 companies with the greatest market share usage for Architects are HP and Dell. Both companies provide Architects with a decent machine. But they fail at understanding or conveying that a $1000 computer can perform better than a $5000 one based on what software will be used. The Architect through no fault of their own infers that “price correlates to performance” and sets an arbitrary price and hopes for the best.


If an Architecture firm has a great IT firm (or department) – they’ll understand where the money should be spent most effectively. But for the intro class here – get the second highest speed CPU with the most cores within budget. Everything else can be replaced or upgraded in 2 years to extend the life while prices come down.


For most Architecture firms an HP z440 configured correctly should last for 2 years without issues, then expect to spend $300 on upgrades to get another 2 years, finally being given to the Principal or Admin to last another 4 years. This rotation ensures efficient and practical use. Each trickle down additionally requires less IT involvement than providing new computers to users with simpler requirements.

The headline and impetus for this article comes from the book Thinking Fast and Slow: by Daniel Kaheman

Salient points from the book include:

  • When you can and cannot trust intuition
  • When experts are wrong - but everyone still believes them
  • Anchoring – setting a value on something before research


High Level bullet points

  • Price does not always correlate with performance
  • Focus on the CPU speed and cores – everything else can be upgraded
  • Explore the hardware needs and affinity of your software
  • Don’t extend the warranty. The cumulative cost is more than replacement or new computer
  • Workstation purchases are often non-refundable so benchmark before you buy


Want to race? Bring your files (happy to sign an NDA if needed) to our lab at 149 Madison Ave and we’ll show you how components affect software – schedule here. You can also join one of our free weekly AMA (Ask Me Anything – Tech Conference Calls ) to receive targeted expert advice regarding how to get your harddware and software to work well together.